WSBA Alternative Dispute Resolution

Promoting Informed Use and Best Practices for ADR in Washington

Bill McGann & Dave Yewman: Moving Beyond PowerPoint Flatlining

May 4-5, 2012
19th Annual Northwest Dispute Resolution Conference

2.3 Your Audience is Comatose: Moving Beyond PowerPoint Flatlining

Bill McGann, Third Side Mediation, Vancouver, WA
Dave Yewman, Strategic Communications Specialist, Vancouver, WA

Friday, May 4, 2012 3:30 p.m. – 5:30 p.m.

Mediators give presentations when promoting mediation to the public, giving training, and promoting their services. In each case, effectiveness can be dramatically improved by changing presentation formulation and delivery. We will provide extensive interactive examples that prevent death by PowerPoint and ensure audience engagement and retention of your message.

Bill McGannhas been a mediator for 12 years, working with workplace, small claims, neighborhood, and landlord-tenant disputes. He served on the Board of Directors of the Oregon Mediation Association Board from 2002-2007 and was President of the Board for 2005 and 2006. He received his initial training under Chris Sheesley through the Community Mediation Service (CMS) of the City of Vancouver and Clark County. He also has extensive experience with facilitation of special education disputes and non-profit board retreats. He is the coordinator of Educational Service District 112‘s IEP Facilitation program. He is also the principal of Third Side Mediation which is based in Vancouver, Washington.

In addition to assisting with each of CMS’s basic training over the past nine years, Bill has provided extensive training in mediation and communication skills in school districts throughout southwest Washington. Recently, he has been focusing on delivering training and consultation designed to improve the effectiveness of presenters and their presentations.

Dave Yewmanis a strategic communications expert with more than 17 years of experience in the field. A former newspaper reporter and columnist, Dave has counseled senior executives at a variety of companies, managed communications teams and led business development efforts. He has also conducted media and presentation training sessions for thousands of executives at numerous companies, including Accuray, Adidas, American Airlines, Archos, Bell Helmets, Benchmade, CA, Cigna, Clif Bar, CNet, Coinstar, Corbis, Craigslist, Digg, Extensis, Google, Humana, Ingram Micro, Microsoft, Musicmatch, NetIQ, Reebok, Secure Computing and T-Mobile. Recently, he also worked with Chip Heath (author of “Made to Stick”) on a four-day training about effective messages.

He has spoken to numerous groups about how to use clear, concise, compelling language as a strategic weapon when dealing with reporters, employees, sales prospects, shareholders and consumers. Before co-establishing Elevator Speech, Inc., Dave was the general manager of Weber Shandwick's Portland office. Before joining Weber Shandwick, he led a Waggener Edstrom PR team charged with developing strategic PR programs for Microsoft in a variety of industries, including financial services, manufacturing and healthcare. Dave was an award- winning reporter and columnist at The Galveston Daily News in Texas and an on-camera spokesman for The University of Texas Medical Branch. He is a graduate of the University of Northern Colorado's school of journalism.

All 2012 workshops. On-line registrationConference brochure.

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